The new regulations, being introduced this month by the television regulator Ofcom, will ban broadcasters from advertising cheese during children's TV programmes, or shows with a large number of child viewers....
The ban comes in the wake of evidence that television commercials have an indirect influence on what children eat and are contributing to obesity in the young...
The model officially labelled cheese as more unhealthy than sugary cereals, full-fat crisps and cheeseburgers.
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