Simply saying your product is "engineered beautifully" won't cut it when consumers have a real choice. It didn't work in the 80s, it won't work until they make a car that isn't junk. And that time hasn't arrived yet.
New Chrysler ad campaign focuses on engineering, quality: "The new spots, with the tag line of 'Engineered Beautifully,' will debut on prime-time television shows starting Tuesday night. The company also plans to carry the theme into print and Internet advertising."
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