Saturday, December 13, 2008

The Atlantic Online | February 1982 | Have You Ever Tried to Sell a Diamond? | Edward Jay Epstein

Have You Ever Tried to Sell a Diamond?
"To stabilize the market, De Beers had to endow these stones with a sentiment that would inhibit the public from ever reselling them. The illusion had to be created that diamonds were forever -- 'forever' in the sense that they should never be resold."

Stunning article! Long but worth every minute.
Written in 1982!
(hat tip to Atlanta Lou)

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