"In Celebrity's case, within 24 hours of the new ads launching, loyal Celebrity cruisers flocked to the boards to protest the campaign, saying it was sending the wrong message. Member PartyAllDaTyme summed up what hundreds of posters were articulating.
'I believe much of the consternation on the part of Cruise Critic members stems from the mistaken belief that Celebrity intends to relax or even eliminate many of the traditional 'rules,' such as the excellent smoking policy, any semblance of a dress code for formal nights, and worse, in favor of attracting a younger, more rebellious clientele,' he wrote.
One week later, Celebrity President and CEO Dan Hanrahan held a virtual Q&A in an effort to clarify the line's aim with 'X the Rules.'
And after some careful consideration, he returned a week later and posted the following:
'I want to thank you all again for the candid dialogue and questions on the boards last week about our new ad campaign. Your feedback encouraged us to do some additional research…[and] we have decided to move away from the 'X the rules' ads.'
Read the whole story of how Celebrity loyalists 'X'ed the marketing campaign."
This is only for cruise folks but coincidentally, our last cruise ended Jan. 17, the day before this new dictate was to be enforced.
If you cruise, you MUST get familiar with Cruise Critic.
You will save lots of moolah!
And learn other cool stuff.
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