Michigan film incentives: Movie executives praise potential boost included in state budget deal

Michigan film incentives: Movie executives praise potential boost included in state budget deal | MLive.com
Snyder has expressed more confidence in the Pure Michigan tourism campaign, which is funded at $25 million.
The state’s $14.2 million summer 2011 advertising campaign attracted 3.2 million out-of-state visitors that paid $70 million in Michigan taxes, according to a study from Longwoods International.
It’s easier to measure the benefits of that program than the film incentives, said Sue Marx, a filmmaker from Birmingham.
But she said the film incentives’ real impact comes from the national exposure the state receives from major movies that are filmed there.
It makes people take a more serious look a t doing business in Michigan, Marx said.