Tuesday, November 04, 2014

Campaign Implosions and Close Races Disprove 'Swing Voter' Mythology

Campaign Implosions and Close Races Disprove 'Swing Voter' Mythology:
"We pundit types look at home-stretch gaffes like Orman's, or Tom Harkin creeping out on Joni Ernst, or any of the other gaffe daffodils currently floating in the political breeze, and think:
This is going to change some people's minds about the candidate.
I'm not sure that actually happens as much as the conventional terms of political analysis suggest. What actually happens is that supporters locked into a candidate become discouraged by campaign stumbles and stay home, especially if they get the impression he's thrown away his chances for victory.
Conversely, the locked-in supporters of the opposing candidate are energized by the perception of weakness, or perhaps enraged by beyond-the-pale comments.
It's more about turnout than persuasion, for an increasingly large window of time before the election."

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