Candace Payne is not a celebrity.
She doesn't know Michael Bublé, hasn't served as president, and, to the best of our knowledge, she's never wrapped elastic bands around a watermelon until it explodes.
Nor has she shared live footage of someone giving birth without their knowledge.
Payne is a mom from Dallas, Texas, who really appreciates "the simple joys in life" — like Star Wars merch and making videos in her car.
And yet, with zero resources outside of her phone, a personal Facebook profile, and one very fun Chewbacca mask, she managed to master something this week that brands and publishers across the globe have been sinking their all into for months.
Payne has crushed the record for the most-viewed Facebook Live post in history.
The roughly four-minute-long video, titled "It's the simple joys in life..." currently boasts a view count of just over 114 million views as of Saturday afternoon.
Buzzfeed's famous "watermelon elastic" stream held the title previously with about 10 million views, according to Tech Insider, despite the attempts of many publishers to build up bigger numbers since Facebook Live rolled out to non-celebrities in April.
So how did a 37-year-old mother of two become the most successful user of Facebook's live-streaming service in history?
It's hard to know, exactly, but Payne's infectious laugh, positive attitude, and surprisingly life-like Chewbacca mask are certainly making a lot of people happy right now.
Buzzfeed's famous "watermelon elastic" stream held the title previously with about 10 million views, according to Tech Insider, despite the attempts of many publishers to build up bigger numbers since Facebook Live rolled out to non-celebrities in April.
So how did a 37-year-old mother of two become the most successful user of Facebook's live-streaming service in history?
It's hard to know, exactly, but Payne's infectious laugh, positive attitude, and surprisingly life-like Chewbacca mask are certainly making a lot of people happy right now.
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