New GM to launch fragrance line
Think of "Cadillac, the new fragrance for men."
Sputtering General Motors Co., just out of a quick drive through bankruptcy court, will soon be using its iconic Cadillac brand to sell a line of fragrance for men.
......"Cadillac, the new fragrance for men is part of the recent Cadillac renaissance: Hot new products and redesigns that capture the mantra of life, liberty and the pursuit," said Alwyn Stephen, a Beauty Contact director.
"Our fragrance is a relevant extension of the Cadillac lifestyle."
The line includes a spray, aftershave lotion, deodorant stick, hair and body wash. Some products will come in translucent glass bottles with sleek metal caps. The retail price for a 100 millilitre bottle of the eau de toilette fragrance will be $73.
"The design pays tribute to the opulence and extravagance of past eras, as well as the luxury and ease of today," the firm added.
Gotta love that gov'ment marketing expertise...doncha!
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