The Pioneer Woman, an Internet and publishing sensation
"The heart of Pioneer Woman is its food corner, the Pioneer Woman Cooks. There are canning instructions, and one perennially popular entry is a step-by-step 'how to' on cooking a steak.
And there are hundreds of recipes. Recipes, though, are almost beside the point.
This is one food blog that is as much about the lookin' as the cookin'.
'I hear from readers, I know a lot of them love to look at the pictures. I'm not sure what that says about the rest of it,' Drummond jokes."
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