How going green may make you mean Environment The Guardian
"When Al Gore was caught running up huge energy bills at home at the same time as lecturing on the need to save electricity, it turns out that he was only reverting to 'green' type.
According to a study, when people feel they have been morally virtuous by saving the planet through their purchases of organic baby food, for example, it leads to the 'licensing [of] selfish and morally questionable behaviour', otherwise known as 'moral balancing' or 'compensatory ethics'."
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