Sunday, October 16, 2011

Hollywood Worries About Weak Box Office

Hollywood Worries About Weak Box Office: ‘Real Steel’ #1 After ‘Footloose’ Stumbles; ‘The Thing’ #3; ‘The Big Year’ Comics Bomb – Deadline.com
But the truly alarming news is how very weak the North American box office performed again.
I’ve been reporting how younger males — which used to be Hollywood’s target audience — have been no longer consistently (and indiscriminately) going to the movies since August.
As a longtime studio exec worried out loud to me Friday night:
“I’m really concerned about how soft things are.
I’m sitting here looking at grosses and I’m concerned for the Industry.
What’s worrying me is where are those hardcore movie fans at this point?”

Well, I say Hollywood should expect the worst when they release a succession of mostly dreadful pics.
This weekend’s total gross won’t edge much over $80M — which is a whopping -35% from last year when Jackass 3D opened to $50M.

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