Sunday, October 02, 2011

Pricing and framing: When are we likely to pay more for products?

Pricing and framing: When are we likely to pay more for products? Psychology Today
I want to write about one strategy firms use to increase the sale of a product.
This strategy involves framing: the product is presented in the context of other, related products.
We'll see that "relativity" is not a concept reserved for physics.

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