A More Perfect Union, Part 2 | MIT Technology Review
Why It Matters
The Obama 2012 campaign used data analytics and the experimental method to assemble a winning coalition vote by vote.
In doing so, it overturned the long dominance of TV advertising in U.S. politics and created something new in the world: a national campaign run like a local ward election, where the interests of individual voters were known and addressed.
This is the second installment in a three-part series:
Part 1: The Scores
Part 2: The Experiments
Part 3: The Community