Friday, August 29, 2014

Can A National Quasi-Religion (Pro Sports) Go Broke?

Can A National Quasi-Religion (Pro Sports) Go Broke? | Zero Hedge:
"Attending costly games is on the margins of the household budget. When the credit card gets maxed out, attending is no longer an option.
Please understand I'm not suggesting professional sports isn't the greatest thing since sliced bread: I'm simply asking if attending pro sports games has become unaffordable to the average American.
Who cares as long as we can watch the games for free on television, right? That raises another issue: in the next recession, will advertisers still pay billions of dollars for broadcast TV ads on sports channels when ads on mobile devices distributed via Big Data analysis can directly target the (shrinking) populace who still has disposable income to spend?
Before we look at the money side of pro sports, let's note the glorious shared experience of "our team" winning and hated rivals losing. Sports is one of the few experiences that unites a remarkably diverse populace, and one of the few spheres of life that isn't politicized to ruination."

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