KELLOGG’S PULLS ADVERTISING From Breitbart News As Punishment For Conservative News Slant…#BoycottKelloggs
Kellogg Co. is pulling its ads from the website Breitbart News, the right-wing news organization whose former chairman Steve Bannon was tapped as a top adviser to President-elect Donald Trump.
Brands that advertise on Breitbart have drawn flak in recent weeks, with activists saying the website espouses racist and anti-Semitic views. A screen shot showing an advertisement for Kellogg’s Frosted Mini Wheats was part of an online campaign to get marketers to abandon the site.
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kris Charles, a spokeswoman for Kellogg, which also makes Frosted Flakes and Special K cereal. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove our ads from that site.”
Kellogg decided to “blacklist” Breitbart from the websites where its products appear after being contacted by customers who saw ads for Frosted Flakes and Frosted Mini Wheats, according to Charles.
AppNexus Inc., one of the biggest digital advertising services, barred Breitbart from using its ad-serving tools earlier this month because it felt the publisher violated its hate-speech rules.
AppNexus scrutinized Breitbart’s website after Bannon was given the White House post. The digital ad firm decided the publication had breached a policy against content that incites violence, according to a spokesman for the company. Kellogg declined to name the third-party company that places its digital ads.
Kellogg is the latest major brand to pull its online advertising from the news site.Other companies — including Allstate, Nest, EarthLink, Warby Parker and SoFi— have also blacklisted Breitbart from showing their ads, according to Digiday.
The site had 19.2 million unique monthly U.S. visitors in October, up from 12.9 million a year ago, according to ComScore Inc. Breitbart doesn’t rely on subscriptions, suggesting that advertising is a major source of revenue..."