"The Unite the Right people had permits that the city initially tried to pull.
ACLU helped them get the permits reinstated.
There were media from all over ready to report.
Tiki torches, white polos, and flags ordered in bulk.
The Charlottesville police were "politically pressured" to stand down.
Instead of protecting the legally permitted protesters, they drove them into the arms of the non-permitted Antifa thugs (similar to what was done in Berkeley and San Jose).
The media all had the "white nationalist" tag ready to go and universally used it.