Scientific American: Even Believers Must be Compelled to Live Low Carbon Lifestyles | Watts Up With That?

Scientific American: Even Believers Must be Compelled to Live Low Carbon Lifestyles | Watts Up With That?
"Psychologists Claudia Nisa and Jocelyn J. Bélanger believe even people who say they believe in climate change are unlikely to make low carbon choices unless they are “nudged”, by removing or disincentivising the option of making high carbon choices.

Can You Change for Climate Change?

Probably, but research shows that most people need behavioral “nudges” to do so; just the facts aren’t enough

By Claudia Nisa, Jocelyn Bélanger on December 23, 2019

Swedish climate activist Greta Thunberg has scolded world leaders for failing to save her generation from climate change, rallying youth climate strikes and taking millions of people to the streets worldwide, demanding action. For many, Thunberg’s emotional oratory is a spark...Thunberg’s sacrifice epitomizes the challenge underlying climate change: if global warming is to be curbed, comfortable lifestyles in developed countries must be amended......

...The intervention with the highest average effect size is choice architecture (nudges)...

“Choice architecture” sounds so innocuous, but in my opinion it is a deeply unpleasant form of government coercion..."

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